The Clive Davis Institute of Recorded Music
Tisch School of the Arts | New York University and
The Recording Academy®

present

The Music Business NOW:
How It Really Works and the People and Events
that Influence It

The Clive Davis Institute of Recorded Music | Tisch School of the Arts | New York University and The Recording Academy® join together to connect the best and the brightest executives in our business with the next generation of artists, managers, and marketers of recorded and live entertainment. The digital age has forced massive changes on the entertainment industry; how do you develop, distribute, and market artists and their work in this brave new world? This in-depth master class series provides perspectives on this and other vital questions from some of the most influential people in the business, as they directly address new artists’ development; branding and marketing; building and maintaining a fan base; new strategies for the Internet and wireless technologies; online and digital marketing; touring and merchandising; retail sales; music publishing; film, television, and games; radio and video promotion; and much more. It’s a basic tenet that personal relationships are crucial in any business, and this is especially true in the music industry, which is vastly influenced by a handful of key executives.

This master class series features an extensive list of guest speakers, panelists, and lecturers, enabling students to meet and interact with major players in the business. Courses will be hosted in the private, 200+-seat Ray Kurtzman Theater at Creative Artists Agency in Los Angeles, CA.

DETAILS ON THE MASTER CLASS SERIES:

WHEN IS IT - Wednesdays, 7PM-10PM – from January 25, 2012 to April 25, 2012

WHERE IS IT - hosted in the private 200+ seat Ray Kurtzman Theater at Creative Artists Agency, 2000 Avenue of the Stars, Los Angeles, CA 90067

WHO IS ELIGIBLE - This master class series is not for college credit; therefore, it is open to anyone with an interest in the music industry!

HOW MUCH DOES IT COST - $680 (*Current members in good standing with The Recording Academy® are eligible for a $100 discount on the registration fee. All Academy members claiming the promo discount will need the code provided by The Recording Academy®.)

PRIORITY REGISTRATION DEADLINE - January 18; rolling registration after January 18, pending space available

SCHEDULED GUEST SPEAKERS:

• Irving Azoff, CEO, TicketMaster/LiveNation, manager of Christina Aguilera, Van Halen, The Eagles
• Michael Rapino, CEO, LiveNation
• John Branca, Senior Partner, Ziffren Brittenham & Branca, LLP, Co-Executor of the Estate of Michael Jackson
• Rob Cavallo, CEO, Warner Bros Records, Chief Creative Officer, Warner Music Group
• Steve Berman, Vice Chairman and President of Sales and Marketing, Interscope Records
• Jody Gerson, Co-President, Sony/ATV Music
• Jon Platt, President, Urban Music, EMI Music Publishing
• Cameron Strang, President and CEO, Warner/Chappell Music
• Tom Sturges, Executive VP, Creative, Universal Music Publishing Group
• Gregg Sowders, Senior Vice President, Warner/Chappell Music
• Kevin Weatherly, Program Director, KROQ and JACK-FM
• Neil Portnow: President/CEO, The Recording Academy (GRAMMY Awards)
• Nic Harcourt, Editor at Large, Music & Culture, Los Angeles Times
• Rob Light, Managing Partner/Head of Music, CAA
• Amy Doyle, Senior Vice President, Music and Talent, MTV
• Mark Williams, Senior Vice President, A&R, Columbia Records
• Ian Montone, CEO, Monotone Management (Jack White, The Shins, Foster The People, Cold War Kids)
• Jim Guerinot, President, Rebel Waltz Management (No Doubt, Gwen Stefani, Social Distortion, The Offspring, Trent Reznor, Hot Hot Heat)
• Steve Schnur, Worldwide Head Of Music, EA Videogames
• Mark Shimmel, Head of Music, Turner Networks, Music Consultant, Kennedy Center Honors

…and more to be confirmed!

INSTRUCTORS:

JEFFREY JAMPOL, President of JAM, Inc., manages rock legends The Doors, and the Estates of Jim Morrison, Janis Joplin, Peter Tosh, and Rick James. Mr. Jampol won the 2011 GRAMMY® Award, along with Dick Wolf, as a producer of The Doors’ theatrical documentary narrated by Johnny Depp, When You’re Strange – A Film About The Doors, and was nominated for an Emmy® Award in 2010. Mr. Jampol also serves as a consultant to the Estate of Michael Jackson, and counsels managers, publishers, labels, and artists’ estates on catalog, publishing, licensing, branding, merchandise and marketing. He is a voting member of The Recording Academy®, where he sat on the Board of Governors of the Los Angeles Chapter from 2007-09, and is also a member of the Academy of Television Arts & Sciences®.

LENNY BEER, co-founder and Editor-in-Chief of HITS Magazine and HitsDailyDouble.com, the music industry’s most widely read trade publication. He’s also a co-founder and principal of The MGMT Company, which guides the careers of 30 Seconds to Mars, Bush, Andrew W.K., The Airborne Toxic Event, The Bravery and other acts. The Bronx native received his BA from Carnegie-Mellon and his MBA from NYU. Lenny has also served as producer on several theatrical productions, notably Suzan Lori-Parks’ Pulitzer-winning, Tony®-nominated Topdog/Underdog, starring Jeffrey Wright and Mos Def, and is an active member of The Recording Academy^®. An avid golfer, he lives in Los Angeles with his wife, noted producer Suzi Dietz; they have two children and two grandsons.

IAN ROGERS, CEO, Topspin, has been building digital media applications since 1992.  Prior to Topspin, Rogers was VP Music and Video for Yahoo, President/CTO of Mediacode, creators of an early “music in the cloud” service, President of New Media for the Beastie Boys and their Grand Royal label, and part of the Nullsoft team who created Winamp, SHOUTcast, and Gnutella.

BRUCE RESNIKOFF, President & CEO, Universal Music Enterprises. the U.S. catalog and ancillary marketing entity for the Universal Music Group, oversees integrated marketing campaigns, direct to consumer programs, brand management initiatives and strategic partnerships. He is also one of the founders of NOW! That’s What I Call Music, the most successful U.S. music compilation series in history. Resnikoff is a member of the Executive Board of the City Of Hope’s Music & Entertainment Division and is on the Board of Directors of the Rhythm & Blues Foundation.

DAVID DORN, Senior Vice President, Global Sales & Digital Strategy, Rhino Entertainment (a Warner Music Group Company). Mr. Dorn oversees the digital future of Rhino’s vast and historically rich catalog of recorded masters (Aretha Franklin, Ramones, Frank Sinatra, and Led Zeppelin, among numerous others). He also oversees Rhino’s International business and is a voting member of The Recording Academy^®.

MUSIC BUSINESS NOW – MORE INFORMATION!

WEB | http://clivedavisinst.tisch.nyu.edu/object/musicbusinessnow

FACEBOOK | http://www.facebook.com/musicbiznow

TWITTER | http://twitter.com/musicbiznow

REGISTER NOW | https://web.ovationtix.com/trs/pe/9363745

EMAIL | musicbusinessnow@nyu.edu

Also kudos to friends/colleagues of the Clive Davis Institute: Najee the 1′s music manager Marat Berenstein of Hit Me Music and article author John Leland.

Read the article HERE.

Last month, NARM President Jim Donio and Bill Wilson, NARM’s Director of Digital Strategy & Business Development, came to lecture to the students in Professor Lauren Davis’s Introduction to the Music Business class.

NARM stands for the National Association of Recording Merchandisers. The non-for-profit trade association’s role is to “advance the promotion, marketing, distribution, and sale of music and entertainment by providing its members with a forum for diverse meeting and networking opportunities, information, and education to support their businesses, as well as advocating for their common interests.” Their members are key decision makers responsible for 90% of the music marketed, sold and distributed in the United States.

Professor Davis remarked: “Jim and Bill’s visit far exceeded everyone’s expectations….My students and I are sincerely grateful for their willingness to share information and readiness to answer a wide variety of industry questions. We look forward to their return visit.”

You can read a full write-up here on NARM’s site.

Hundreds of NYU students were given free tickets to attend the grand event.

Clive Davis Department of Recorded Music students got the special opportunity to sit right up front in the orchestra pit seats, where they were only an arms length away from the superstar as she did a Q&A with MTV host Sway, and then performed some her classic hits with a full band and debuted new material from her forthcoming album also titled The Element of Freedom, set to be released on December 1st.

We created some unique opportunities for our students to get involved with this event.

During the Q&A, Clive Davis Department students were specially selected to Alicia questions.

In addition, NYU students enrolled in Adjunct Professor Kobi Wu-Pasmore‘s Curating Live Music Events course were given the special opportunity to observe and assist the production and design team for rehearsals and sound check for this event.

Lucky students!

It was a tremendous success, but don’t take our word for it. Here’s the MTV roundup of the event. Here’s Billboard‘s article. New York Magazine. And Parlour Magazine. and Newsday.

(All photos on this page were taken by Adjunct Professor Jonathan Fine of Finegold Music).

Never one to remain behind-the-curve on musical technologies, Brian Eno – a musical visionary whose work is regularly studied as part of the curriculum here at The Clive Davis Department – has just released his second iPhone app, the pragmatically-titled Trope.

As the follow-up to his first app Bloom, Trope was co-created with Burning Shed’s Peter Chilvers.

Touch and tap your iPhone screen and you get to hear – and manipulate – transforming ambient sounds and complementary moody visuals.

We’ve always been proud as an NYU department to bear the name of our principal patron and Sony Music Entertainment Chief Creative Officer Clive Davis.

This week we’re exponentially proud as Whitney Houston’s brand new I Look to You album – which Mr. Davis co-executive produced – hit the top spot on the U.S. Billboard 200 Albums chart, selling 305,000 copies.

Whitney’s albums, taken as a whole, have spent forty-six weeks at #1 on the same chart: an all-time record for any female artist.

Congrats also goes out to I Look to You‘s co-executive-producer Larry Jackson, Senior VP A&R at RCA Music Group – Larry’s been a terrific guest lecturer in our department; most recently he came by to drop some wisdom on Professor Jonathan Fine’s students in our A&R class.

As an undergraduate program teaching students about the art and business of creating and selling music, we’re admittedly intrigued by the possibilities for Timbaland’s application Beaterator, created for the Sony PSP in tandem with Rockstar Games, and due out in late September.

According to news reports, the purpose of Beaterator is “music creation.” In that sense, it’s not being billed as a “video game.” Its purpose, supposedly, is more educational and designed to inspire artistic creation.

Of course the superstar producer-performer is also banking his dreams on his contemporary relevance. He told Billboard recenty: “Guitar Hero teaches the history of certain old groups, but mine is more like what people hear on the radio –Timbaland, Timbaland, Timbaland.”