NARM executives visit Professor Lauren Davis’s Introduction to the Music Business class

Last month, NARM President Jim Donio and Bill Wilson, NARM’s Director of Digital Strategy & Business Development, came to lecture to the students in Professor Lauren Davis’s Introduction to the Music Business class.

NARM stands for the National Association of Recording Merchandisers. The non-for-profit trade association’s role is to “advance the promotion, marketing, distribution, and sale of music and entertainment by providing its members with a forum for diverse meeting and networking opportunities, information, and education to support their businesses, as well as advocating for their common interests.” Their members are key decision makers responsible for 90% of the music marketed, sold and distributed in the United States.

Professor Davis remarked: “Jim and Bill’s visit far exceeded everyone’s expectations….My students and I are sincerely grateful for their willingness to share information and readiness to answer a wide variety of industry questions. We look forward to their return visit.”

You can read a full write-up here on NARM’s site.